Lucky enough to start my career during the 90s economic upswing, which fueled accelerated growth in the technology industry, I have more than a decade of agency experience combined with years of experience as a solo PR and communications practitioner. I’ve brought what I liked from the agency experience to my own PR practice and tossed what I didn’t, such as over-inflated billing practices. Because I’m also a small business owner, I understand the challenges facing start-up entrepreneurs and strive to be a partner rather than just another vendor. Glitzy schmoozing only gets you so far. If you want thoughtful and honest recommendations and creative, custom-designed programs that meet bottom line business goals, that’s what I’ll bring to the party.

I’ve worked with companies from a diverse set of industries and markets, such as: manufacturing technology, mobile phone applications, web conferencing, intellectual property, embedded software, network security and storage, telecom, wireless and healthcare. My nearly two decades of hands-on guidance and tactical execution experience provides me with the knowledge and real-world expertise to offer strategic PR guidance to small start-ups, established mid-sized organizations and large public companies alike. I definitely understand the challenges all businesses face in a highly competitive marketplace and stifled economy but I’m also an eternal optimist who believes that anything is possible with persistence, dedication and hard work.

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“Lori is always the first person I think of when I need to hire an experienced PR pro to support my clients. She never disappoints, and continues to deliver great results time after time. Lori is particularly strong at media relations: she quickly grasps complex technologies and concepts, and communicates both clearly and effectively. I highly recommend her.”

Paula Johns
President
Paula Johns Communications

“Over the 6 years WiredRed Software (now Nefsis) worked with Lori. we were able to build solid long-term relationships with the media and analysts that mattered in the web and video conferencing space,” said Tom Toperczer, VP of Marketing, Nefsis.com. “Lori worked with us to devise a program that used proven public relations strategies and tactics, such as a customer reference program, to help us gain market visibility and compete globally. And, we were able to re-purpose much of the PR-related content for sales which allowed us to reap higher ROI from our PR spend. I’d recommend Scribner Communications to any SaaS, B2B, technology or business services vendor wanting to get a PR program off the ground.”

Tom Toperczer
VP of Marketing
Nefsis